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Sustainability In Licensing Conference 2020


Breaking new ground in the licensing industry, the Sustainability in Licensing Conference 2020, to be staged at The British Library on Thursday 11 June 2020, is aimed at everyone in the licensing arena, from retailers to licensors, licensees to trade suppliers. 

To future proof your business and the industry we have to develop sustainable strategies that foster company longevity. This requires a business approach that creates long-term value, taking into consideration how a given organisation operates in the ecological, social and economic environment.

Being launched by Max Publishing (owners of Licensing Source Book,, The Licensing Awards and the B&LLAs) and Helena Mansell-Stopher, experienced licensing executive and founder of the Products of Change group, the Sustainability in Licensing Conference (SILC 2020) will inspire and inform as to how our dynamic sector can continue to innovate and grow commercially while not costing the planet.

“Sustainability is so much more than a buzzword, it is and will continue to be, a vital driver of business decisions,” states Helena, conference director and curator. “To drive sustainable growth within the licensing industry over the next few decades will require a radical approach to business practices be it through embracing new materials and production techniques, re-engineering packaging or adopting new marketing methods, all without sacrificing financial growth. Our aim with SILC 2020 is to help both future-proof our industry and our world.”

The jam-packed agenda will see leading lights and visionaries from outside and within the industry as well as retail experts, all sharing their inspiring achievements and demonstrating the gains, both environmentally and financially, that can be made.

“The licensing industry is huge and multi-farious – generating US$272 billion at retail at the last count. The brands and properties that feature on all manner of consumer goods across the whole retail spectrum bring so much pleasure to millions of people,” says Helena. “I have every confidence that the learnings shared at the Sustainability in Licensing Conference will see some significant gains being made on the environmental front too. We’re all on this journey together, but ensuring we establish a more sustainable footing is no distant wish, it’s very much a necessity.”

The day’s conference will provide a framework and understanding to start your sustainable journey.  Sustainability is not only about the materials the we use but the waste from the manufacturing process, the transportation of goods, the wellbeing of staff and the coming together of an industry to drive systemic change – and where else could be more fitting than the British Library in Central London to start our journey.


The agenda of the Sustainability in Licensing Conference (SiLC) is being curated to both inform and inspire those from the licensing community,
whether from a retailing, licensee, licensor or trade supplier perspective.

The keynote speeches, insightful talks and panel discussions will cover what we in the industry can do to further improve our activities on
the sustainable front.  Leading names across the fashion, toy, publishing and other sectors, from both within and outside the industry will share their insights. New innovative technologies will be explained that go to prove that change is possible (and profitable), financial institutions will present how sustainable finance is available to you to implement sustainable change while pointers on how to ‘design out waste’ on the product development front as well as how to market our brands to future generations who are ever more environmentally-conscious, will also be covered.

The conference – starting at 9am and ending at 5pm – will deliver a packed agenda that will serve to provide a clear pathway on the industry’s sustainable journey, which in turn will drive systemic change in our sector.
The conference agenda will be released from mid-February.


The speaker line-up for the Sustainability in Licensing Conference 2020 will be incredibly strong, including true leaders from the retail world, pioneering licensees, trailblazing manufacturers and inspiring opinion formers from both within and outside the industry, each playing a part in the  journey to become more sustainable.

The speakers will each share experiences, facts and ideas which will collectively serve to future proof your business and the industry of which we are all a part, enabling sustainable strategies to be developed that take into consideration how a given organisation can operate commercially as well as ecologically.
The line-up of speakers will be announced from mid-February.


You can reserve and pay for tickets to SILC 2020 using the secure form below. You will receive

immediate email confirmation, which also includes a full VAT receipt.

You can book and pay for your delegate place(s) for SILC 2020 by using the secure online form below right. 

The cost of an individual delegate place for the Sustainability in Licensing Conference 2020 is £245 + VAT. 

Your ticket(s) covers full, all-day access to the conference including all speakers and talks, refreshments and lunch. There is a cloakroom on-site.

Registration opens at 9.00am (with coffee and pastries available). The conference will start at 9.30am prompt and finish at 5pm. 

The Sustainability in Licensing Conference 2020, will be held at The British Library – The Knowledge Centre, 96 Euston Rd, London, NW1 2DB.

The agenda and line-up of speakers will be announced from mid-February.

Once booked and paid you will receive immediate confirmation, which will also include a full VAT receipt. Our event organising company (Keystone Communications) will help with any dietary or accessibility requirements you may have.

A digital ticket will be sent to you in due course.

If you would prefer to book a delegate place by phone, or have any queries about the day, please call Clare Hollick on 01733 294524 or email  – or contact the SILC 2020 organising team by clicking here


The Sustainability in Licensing Conference 2020 has been received widespread support from the industry with leading businesses and brands keen to pledge their commitment, sharing in the belief that together real progress can be made in the sector on this vital issue.






The Sustainability in Licensing Conference is being held in the Knowledge Centre, a state of the art conference centre at The British Library. The Knowledge Centre has its own separate entrance in the piazza aside from the main building The British Library 96 Euston Road, London, NW1 2DB

Map of the grounds of the British Library


Kings Cross and St Pancras International and Euston

King’s Cross St. Pancras, Euston and Euston Square

Many services including 30, 73, 91, 205 and 390.

There is no onsite parking. Metered parking (08:30 – 18:30) is available on Ossulston Street (3 spaces only). Alternatively, Visit London has general information about parking in London.


As is often said, there is no ‘I’ in team.  Behind the scenes of The Sustainability in Licensing Conference is a close-knit team of people with complimentary skills and personalities, but who all share in the vision of ensuring this significant conference really hits the mark.

Owned by Max Publishing (the independently-owned media business that includes the Licensing Awards, Licensing Source Book, the B&LLAs among its crown jewels), the Sustainability in Licensing Conference benefits hugely from the partnership formed with Helena Mansell-Stopher.

Meet the team…



Curator and Director of SILC 2000
Founder of Products of Change (The Products of Change Group)

With a 20 year career in the licensing industry across media and lifestyle brands and a wealth of knowledge across all categories and retail.   Helena, who was recently Director of Licensing at National Geographic UK has been driving sustainable change for the last two years.  With a course in Business Sustainability Management under her belt, from the University of Cambridge Helena will continue to work with brand owners, retailers and category experts to drive change within the licensing arena.

+44 (0)7973 849389

Email Helena

Jakki Brown


Director of SILC 2020

As a co-founder of Max Publishing (which this year celebrates its 30th anniversary), Jakki has been at the forefront of driving the editorial side of the business as well as being heavily involved in the creation and evolution of the company’s well established and respected B2B awards programmes across both licensing and consumer products sectors.

+44 (0)207 700 6740

Email Jakki











Ian Hyder


Director of SILC 2020

Having made licensing the focus of his attention for the last 15 years at Max Publishing, of which he is Joint MD, Ian has very much been part of the industry’s evolution. Leading on the commercial front he has brought to life the Licensing Source Book, the Licensing Awards, the Brand & Lifestyle Licensing Awards (B&LLAs) and digitally

+44 (0)7525 634306

Email Ian

Rob Willis


Director of SILC 2020

As a director of Max Publishing, which includes The Licensing Source Book,, The Licensing Awards and the B&LLAs, Rob’s network spans widely across licensing and consumer products. This 20-year address book will be extensively utilised to ensure that SILC 2020 is a key discussion point not just for those in attendance, but the entire industry. 

+44 (0)207 7006740

Email Rob

Clare Hollick


Bookings and Event Organiser of SILC 2000
Director of Keystone Communications

Keystone Communications is an established event management company, specialising in the organisation and delivery of corporate events, conferences and award ceremonies.

Quite simply they care.

With passion, drive and enthusiasm Keystone Communications delivers professional and memorable events that exceed client and guest expectations.

Contact Clare for any or all ‘on the day’ questions such as dietary, accessibility, or anything else to ensure you are perfectly taken care of – it is Clare’s speciality.

+44 (0)1733 294524

Email Clare


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