Sustainability in Licensing 2020
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In partnership with Offset Earth and Gold Standard, we will be offsetting all carbon from the SILC event. Gold Standard are a governing body of NGO’s who ensure projects that reduce carbon emissions feature the highest levels of environmental integrity

Sustainability In Licensing Conference 2020

Sustainability in Licensing 2020

Breaking new ground in the licensing industry, the Sustainability in Licensing Conference 2020, to be staged at The British Library on Wednesday 25 November 2020, is aimed at everyone in the licensing arena, from retailers to licensors, licensees to trade suppliers. 

To future proof your business and the industry we have to develop sustainable strategies that foster company longevity. This requires a business approach that creates long-term value, taking into consideration how a given organisation operates in the ecological, social and economic environment.

Being launched by Max Publishing (owners of Licensing Source Book,, The Licensing Awards and the B&LLAs) and Helena Mansell-Stopher, experienced licensing executive and founder of the Products of Change group, the Sustainability in Licensing Conference (SILC 2020) will inspire and inform as to how our dynamic sector can continue to innovate and grow commercially while not costing the planet.

“Sustainability is so much more than a buzzword, it is and will continue to be, a vital driver of business decisions,” states Helena, conference director and curator. “To drive sustainable growth within the licensing industry over the next few decades will require a radical approach to business practices be it through embracing new materials and production techniques, re-engineering packaging or adopting new marketing methods, all without sacrificing financial growth. Our aim with SILC 2020 is to help both future-proof our industry and our world.”

The jam-packed agenda will see leading lights and visionaries from outside and within the industry as well as retail experts, all sharing their inspiring achievements and demonstrating the gains, both environmentally and financially, that can be made.

“The licensing industry is huge and multi-farious – generating US$272 billion at retail at the last count. The brands and properties that feature on all manner of consumer goods across the whole retail spectrum bring so much pleasure to millions of people,” says Helena. “I have every confidence that the learnings shared at the Sustainability in Licensing Conference will see some significant gains being made on the environmental front too. We’re all on this journey together, but ensuring we establish a more sustainable footing is no distant wish, it’s very much a necessity.”

The day’s conference will provide a framework and understanding to start your sustainable journey.  Sustainability is not only about the materials the we use but the waste from the manufacturing process, the transportation of goods, the wellbeing of staff and the coming together of an industry to drive systemic change – and where else could be more fitting than the British Library in Central London to start our journey.


The agenda of the Sustainability in Licensing Conference (SiLC) has been curated to both inform and inspire those from the licensing community,
whether from a retailing, licensee, licensor or trade supplier perspective.

The keynote speeches, insightful talks and panel discussions will cover what we in the industry can do to further improve our activities with our plan for a more sustainable future.  Leading names across the fashion, toy, publishing and other sectors, from both within and outside the industry are scheduled to share their insights. New innovative technologies will be explained that go to prove that change is possible (and profitable), financial institutions will present how sustainable finance is available to you to implement sustainable change while pointers on how to ‘design out waste’ on the product development front as well as how to market brands to future generations who are ever-more environmentally-conscious, will also be covered.

The conference – with registration from 8:45am and ending after 5pm – will deliver a packed agenda that will serve to provide a clear pathway on the industry’s sustainable journey, which in turn will drive systemic change in our sector.


Open for registration – tea/coffee/pastries


Opening statement

Outlining the need for change and showcasing solutions, such as the 17 Sustainable Development Goals (SDGs) and just what they mean for the licensing industry.

Presenter: Helena Mansell-Stopher - SILC Conference Director and Founder of Products of Change


Sustainable Insights

Unveiling fresh new consumer research insights on sustainability and future forecasting trends which are highly relevant to the licensing industry. 

Presenter: Nick Richardson – Founder and Managing Director of The Insights People


The Circular Economy

Why the circular economy is integral to sustainable growth within the licensing sector as well as the need to move to a business model which is aimed at eliminating waste through a continual use of resources.  

Presenter: James George – Network Development Lead at the Ellen McArthur Foundation 


Innovation Within Fashion Manufacturing And Retail

How a British upstart forged a sustainable fashion revolution integrating a ‘give back’ scheme into its online sustainable fashion business.  Utilising new technology to build efficiencies into the company’s framework enabling a drive towards a sustainable business model. 

Presenter: Martin Drake-Knight – Co-founder of Rapanui Clothing and Teemil Tech 


How Can Business Contribute Towards A Sustainable Future?

Reviewing key learnings from business and understanding further how to implement sustainability into your organisation. 

Presenter: Phil Russell – R&A (The Open) Sustainable sporting events - The Governing Body’s Assistant Director of Sustainability 
Presenter: Elliot Coad – Founder of Offset Earth 


Sustainable Design And The Supply Chain

Deepen your knowledge of effective supply chain management as well as integral design metrics for a better sustainable output. 


The Importance Of Change Within The Toy Sector

How a global toy manufacturer is leading change within its core toy business and implementing this through to its licensed business including a significant reduction in packaging. 


Plastic Innovation - Change Plastic for Good – The Future is Biodegradable!

Insight into new innovations within plastic technology and how this can be one of a number of solutions for the future. 

Presenter: Peter Rooke, Breakdown Plastic




Designing Out Waste

Design plays an integral role in the sustainability journey and as such must be part of the process from the very beginning to reach your preferred goals. Producing products through this lens can benefit the environment and save money.  

Presenter: Paul De’Ath – Course Leader of Product Design at Central Saint Martins, University of The Arts London



Why sustainable collaborations are key to driving change across the licensing arena, NGOs and retail.  The Extended Plastic Partnership for Innovation in Circularity working closely with Wastebusters, a UK-based global educator, are bringing the first licensed, educational, plastic recycling solution to the UK. 

Presenter: Katy Newnham, Founder of Wastebusters


Making It Pay

Focusing on the importance of sustainable insights in the retail sector, trends and unlocking sustainable finance   

Presenter: Retail Economics – Richard Lim – Chief Executive Officer


Regulating Change

How to legally navigate the moving landscape of requirements.  Tracking and regulating sustainable products aligned with your brand messaging.  

Presenter: Octane 5 International – Denise Penn – Director Business Development EMEA


Marketing and Communications

How to communicate effectively through a sustainable lens and the most effective ways of communicating with the next generation of consumers.  Slow brands versus quick wins.  


Retailers’ Sustainable Plans and What They Require From The Licensing Industry?

Marks and Spencer – Jessica Palalagi – Head of Resource Management at Marks and Spencer

Tesco – Joe Little – Head of Technical, fabric, colour, sustainability and Technology at Tesco

ASDA/Walmart – Panel of speakers TBC



Retailer Panel With Q&A


Conference ends with closing statement

Adjudicator: Helena Mansell-Stopher - SILC Conference Director and Founder of Products of Change


The speaker line-up for the Sustainability in Licensing Conference 2020 includes true leaders from the retail world, pioneering licensees, trailblazing manufacturers and inspiring opinion formers from both within and outside the industry, each playing a part in the  journey to become more sustainable.

The speakers will each share experiences, facts and ideas which will collectively serve to future proof your business and the industry of which we are all a part, enabling sustainable strategies to be developed that take into consideration how a given organisation can operate commercially as well as ecologically.


Co-founder, Offset Earth.

Elliot Coad is the co-founder of Offset Earth. Offset Earth was set up last year to improve access for individuals and businesses to access tools that will supercharge their ability to contribute to the climate emergency. Prior to this Elliot spent over 10 years leading engineering and product teams, while worrying about the planet.

How can business contribute towards a sustainable future and sustain their profits too?


BA product design and course leader, Central Saint Martins.

Paul De-Ath has been proactive in evolving the role of design in business, with a career that has been equally split between global design consultancies and corporate in-house cross disciplinary teams. With 12 years consulting and 11 years leading design teams for Samsung and Telefonica, he now has the responsibility as a design educator at Central Saint Martins, guiding the next generation of creative minds to address the United Nations’ sustainable development goals.

Designing Out Waste


Co-Founder, Teemil / Rapanui.

Mart Drake-Knight has built and is scaling a circular economy for fashion. An engineer with a passion for renewable energy, Mart decided to build a business solving the issues in fashion supply chains. Mart works from the Teemill campus on West coast of the Isle of Wight with some one hundred employees using organic materials and modern technology.

Innovation Within Fashion Manufacturing and Retail


Network Development Lead, Ellen MacArthur Foundation.

As part of the business team at the Ellen MacArthur Foundation, James George's role is to engage with the broad business community for the foundation and stimulate holistic network development across all levels and programmes. Working with team leads and executive leads, James is lucky enough to influence the foundation’s network strategy, develop pursuit strategies and look for opportunities for collaboration with the foundation – with an expert eye for spotting opportunities for organisations to advance the transition to a circular economy.

The Circular Economy


Chief Executive Officer, Retail Economics.

A city of London resident with a keen interest in behavioural game theory and its application on consumers, Richard Lim is chief executive officer of Retail Economics, an independent economics research consultancy focused on the consumer and retail industry. He also sits on the Strategic Advisory Board at the University of East Anglia’s School of Economics, ranked in the top ten departments in economics in the UK. Previously, Richard held the position of chief economist at the British Retail Consortium before heading up the Retail Insight and Analytics team - having previously worked in mergers and acquisitions for Citi. Richard has a wealth of experience in data analytics, retail insight, economics and consumer research.



Head of technical fabric, colour, sustainability and garment technology, Tesco.

Joe Little has worked in the fashion industry for more than 30 years and has lived in Malaysia, Hong Kong, Turkey as well as the UK. The last seven years has seen Joe working Tesco, thriving on the special challenges that a value supermarket faces when delivering sustainable, affordable quality clothing, whilst making time to work as a member of the board of the US Cotton Trust Protocol, as well as the board of trustees of an arts charity.

Retailers’ Sustainable Plans And What They Require From The Licensing Industry?


Founder and CEO, Wastebuster CIC.

Following an early career as a commercial underwater photographer, and having documented the impact of El Niño, climate change and pollution in the Indian and Pacific Oceans, Katy Newnham, founder and ceo of Wastebuster moved into conservation and education. Working with partners ranging from international corporates, NGO’s, Governments and the UN to deliver education and awareness programmes that support development of the circular economy, in alignment with the UN Sustainable Development Goals.



Head of Resource Management, Marks and Spencer.

Jessica Palalagi boasts an MA in Art History from Auckland University and balances out her career in sustainability within the business sector with her creative practice of facilitating an art space in London.  This intersection of sustainability and identity is now made more tangible with the real impacts on landscapes forced by climate change - especially in the Pacific. However, Jessica’s work within M&S is more focused on material journeys, their impact along the value chain, the desire to design-out surplus and ensure sustainable methodologies are constantly employed.  

Retailers’ Sustainable Plans And What They Require From The Licensing Industry?


Founder and CEO, Kids Insights.

Nick Richardson is the formidable engine that drives Kids Insights, the global leader in kids, tweens and teens market intelligence. With a BA in Marketing and an MBA and has established himself as a go-to-expert on kids’ insights and regularly speaks at events in the UK, Europe and US. Nick has set out to change the way in which market intelligence is conducted, enabling clients including BBC, Sky, Turner, and Warner Bros. to make informed decisions and developed strategies based on real insights, in real-time.

Sustainable Insight


Chief Marketing Officer, Breakdown Plastic.

As a client at BAT and Gillette, a consultant at Clarke Hooper, owner at The Pea Green Boat and The Yellow Submarine, Peter Rooke has led the growth of hundreds of brands. Guinness, Mattel, Hasbro, Kraft, Sony, Heinz and a number of government departments are just a few who have valued Peter’s creativity. Art + Science International was founded in 2004 to help share Peter’s experience with other like-minded entrepreneurs. As part of his role at Art + Science he is now the Chief Marketing Officer for the pioneering technology group Breakdown Plastic and wants to change the world’s perception and use of plastic products.

Plastic Innovation - Change Plastic for Good - The Future is Biodegradable!


Assistant Director – Sustainability, The R&A.

A graduate of the University of St. Andrews with a BSc (Hons) in Sustainable Development, Philip Russell has studied topics including climate change, renewable energy, biodiversity loss and natural resource management.  Philip’s principal focus is currently GreenLinks, the strategy for enhancing the environmental and social benefits of staging The Open.

How Can Business Contribute Towards A Sustainable Future?



You can reserve and pay for tickets to SILC 2020 using the secure form below. You will receive

immediate email confirmation, which also includes a full VAT receipt.

You can book and pay for your delegate place(s) for SILC 2020 by using the secure online form below right. 

The cost of an individual delegate place for the Sustainability in Licensing Conference 2020 is £245 + VAT. 

Your ticket(s) covers full, all-day access to the conference including all speakers and talks, refreshments and lunch. There is a cloakroom on-site.

Registration opens at 8.45am (with coffee and pastries available) with the conference finishing after 5pm. 

The Sustainability in Licensing Conference 2020, will be held at The British Library – The Knowledge Centre, 96 Euston Rd, London, NW1 2DB.

Once booked and paid you will receive immediate confirmation, which will also include a full VAT receipt. Our event organising company (Keystone Communications) will help with any dietary or accessibility requirements you may have.

A digital ticket will be sent to you in due course.

If you would prefer to book a delegate place by phone, or have any queries about the day, please call Clare Hollick on 0118 334 0085 or email  – or contact the SILC 2020 organising team by clicking here


The Sustainability in Licensing Conference 2020 has been received widespread support from the industry with leading businesses and brands keen to pledge their commitment, sharing in the belief that together real progress can be made in the sector on this vital issue.






The Sustainability in Licensing Conference is being held in the Knowledge Centre, a state of the art conference centre at The British Library. The Knowledge Centre has its own separate entrance in the piazza aside from the main building The British Library 96 Euston Road, London, NW1 2DB

Map of the grounds of the British Library


Kings Cross and St Pancras International and Euston

King’s Cross St. Pancras, Euston and Euston Square

Many services including 30, 73, 91, 205 and 390.

There is no onsite parking. Metered parking (08:30 – 18:30) is available on Ossulston Street (3 spaces only). Alternatively, Visit London has general information about parking in London.


As is often said, there is no ‘I’ in team.  Behind the scenes of The Sustainability in Licensing Conference is a close-knit team of people with complimentary skills and personalities, but who all share in the vision of ensuring this significant conference really hits the mark.

Owned by Max Publishing (the independently-owned media business that includes the Licensing Awards, Licensing Source Book, the B&LLAs among its crown jewels), the Sustainability in Licensing Conference benefits hugely from the partnership formed with Helena Mansell-Stopher.

Meet the team…



Curator and Director of SILC 2000
Founder of Products of Change (The Products of Change Group)

With a 20 year career in the licensing industry across media and lifestyle brands and a wealth of knowledge across all categories and retail.   Helena, who was recently Director of Licensing at National Geographic UK has been driving sustainable change for the last two years.  With a course in Business Sustainability Management under her belt, from the University of Cambridge Helena will continue to work with brand owners, retailers and category experts to drive change within the licensing arena.

+44 (0)7973 849389

Email Helena

Jakki Brown


Director of SILC 2020

As a co-founder of Max Publishing (which this year celebrates its 30th anniversary), Jakki has been at the forefront of driving the editorial side of the business as well as being heavily involved in the creation and evolution of the company’s well established and respected B2B awards programmes across both licensing and consumer products sectors.

+44 (0)207 700 6740

Email Jakki









Ian Hyder


Director of SILC 2020

Having made licensing the focus of his attention for the last 15 years at Max Publishing, of which he is Joint MD, Ian has very much been part of the industry’s evolution. Leading on the commercial front he has brought to life the Licensing Source Book, the Licensing Awards, the Brand & Lifestyle Licensing Awards (B&LLAs) and digitally

+44 (0)7525 634306

Email Ian

Rob Willis


Director of SILC 2020

As a director and co-owner of Max Publishing, which includes The Licensing Source Book,, The Licensing Awards and the B&LLAs, Rob’s network spans widely across licensing and consumer products. This 20-year address book will be extensively utilised to ensure that SILC 2020 is a key discussion point not just for those in attendance, but the entire industry. 

+44 (0)207 7006740

Email Rob

Clare Hollick


Bookings and Event Organiser of SILC 2000
Director of Keystone Communications

Createvents is an established event management company, specialising in the organisation and delivery of corporate events, conferences and award ceremonies.

Quite simply they care.

With passion, drive and enthusiasm Keystone Communications delivers professional and memorable events that exceed client and guest expectations.

Contact Clare for any or all ‘on the day’ questions such as dietary, accessibility, or anything else to ensure you are perfectly taken care of – it is Clare’s speciality.

+44 (0)118 3340085

Email Clare


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