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In partnership with Ecologi, we will be offsetting all carbon from the SILC event. Gold Standard are a governing body of NGO’s who ensure projects that reduce carbon emissions feature the highest levels of environmental integrity

Sustainability In Licensing Conference 2021


Launched in 2020 to breaking new ground in the licensing industry, the Sustainability in Licensing Conference 2021, to be staged as a dual-cast physical and digital event on 24 June 2021, is once again aimed at everyone in the licensing arena, from retailers to licensors, licensees to trade suppliers. 

To future proof your business and the industry we have to develop sustainable strategies that foster company longevity. This requires a business approach that creates long-term value, taking into consideration how a given organisation operates in the ecological, social and economic environment.

As a joint venture between Max Publishing (owners of Licensing Source Book,, The Licensing Awards and the B&LLAs) and Helena Mansell-Stopher, experienced licensing executive and founder/ceo of the Products of Change group, the Sustainability in Licensing Conference (SILC 2021) will inspire and inform as to how our dynamic sector can continue to innovate and grow commercially while not costing the planet.

“Sustainability is so much more than a buzzword, it is and will continue to be, a vital driver of business decisions,” states Helena, conference director and curator. “To drive sustainable growth within the licensing industry over the next few decades will require a radical approach to business practices be it through embracing new materials and production techniques, re-engineering packaging or adopting new marketing methods, all without sacrificing financial growth. Our aim with SILC 2021 is to help both future-proof our industry and our world.”

The jam-packed agenda will see leading lights and visionaries from outside and within the industry as well as retail experts, all sharing their inspiring achievements and demonstrating the gains, both environmentally and financially, that can be made.

“The licensing industry is huge and multi-farious – generating US$272 billion at retail at the last count. The brands and properties that feature on all manner of consumer goods across the whole retail spectrum bring so much pleasure to millions of people,” says Helena. “I have every confidence that the learnings shared at the Sustainability in Licensing Conference will see some significant gains being made on the environmental front too. We’re all on this journey together, but ensuring we establish a more sustainable footing is no distant wish, it’s very much a necessity.”

The physical and digital conference will provide a framework and understanding to start your sustainable journey.  Sustainability is not only about the materials the we use but the waste from the manufacturing process, the transportation of goods, the wellbeing of staff and the coming together of an industry to drive systemic change.


The agenda of the Sustainability in Licensing Conference (SiLC) has been curated to both inform and inspire those from the licensing community,
whether from a retailing, licensee, licensor or trade supplier perspective.

The keynote speeches, insightful talks and panel discussions will cover what we in the industry can do to further improve our activities with our plan for a more sustainable future.  Leading names across the fashion, toy, publishing and other sectors, from both within and outside the industry are scheduled to share their insights. New innovative technologies will be explained that go to prove that change is possible (and profitable), financial institutions will present how sustainable finance is available to you to implement sustainable change while pointers on how to ‘design out waste’ on the product development front as well as how to market brands to future generations who are ever-more environmentally-conscious, will also be covered.

The conference – with registration from 8:45am and ending after 5pm – will deliver a packed agenda that will serve to provide a clear pathway on the industry’s sustainable journey, which in turn will drive systemic change in our sector.


Opening statement

Outlining the need for change and showcasing solutions, such as the 17 Sustainable Development Goals (SDGs) and just what they mean for the licensing industry.

Presenter: Helena Mansell-Stopher - SILC Conference Director and Founder of Products of Change

Sustainable Insights

Unveiling fresh new consumer research insights on sustainability and future forecasting trends which are highly relevant to the licensing industry. 

Presenter: Jonathan Watson – Chief Product Officer – Kids Insights

The Circular Economy

Why the circular economy is integral to sustainable growth within the licensing sector as well as the need to move to a business model aimed at eliminating waste through a continual use of resources. 

Presenter: James George – Network Development Lead at the Ellen MacArthur Foundation

Innovation Within Fashion Manufacturing And Retail

How a British upstart forged a sustainable fashion revolution integrating a ‘give back’ scheme into its online sustainable fashion business. Utilising new technology to build efficiencies into the company’s framework enabling a drive towards a sustainable business model. 

Presenter: Martin Drake-Knight – Co-founder of Rapanui Clothing and Teemil Tech 

How Can Business Contribute Towards A Sustainable Future?

Reviewing key learnings from business and understanding further how to implement sustainability into your organisation. 

Presenters: Phil Russell – R&A (The Open) Sustainable sporting events - The Governing Body’s Assistant Director of Sustainability and David Noble, PR & Communications Director at the Bluewater Group

Sustainable Design And The Supply Chain

Deepen your knowledge of effective supply chain management as well as integral design metrics for a better sustainable output.

Presenter: Jason Beckley – Chief Brand Officer

The Importance Of Change Within The Toy Sector

How a global toy manufacturer is leading change within its core toy business and implementing this through to its licensed business including a significant reduction in packaging. 

Plastic Innovation - Change Plastic for Good – The Future is Biodegradable!

Insight into new innovations within plastic technology and how this can be one of a number of solutions for the future. 

Presenter: Peter Rooke, Breakdown Plastic

Panel Discussion – How To Make Change Happen

James George – Network Lead for the Ellen MacArthur Foundation

Martin Drake-Knight – Co-Founder at Rapanui Clothing and Teemil

Philip Russell – Assistant Director of Sustainability at the R&A

David Noble – PR & Communications Director, Bluewater Group

Jason Beckley – Chief Brand Officer and Sustainable Business Investor

Designing Out Waste

Designing Out Waste

Design plays an integral role in the sustainability journey and as such must be part of the process from the very beginning to reach your preferred goals. Producing products through this lens can benefit the environment and save money.  

Presenter: Paul De’Ath – Course Leader of Product Design at Central Saint Martins, University of The Arts London

The Evolving Journey of Plan A at Marks and Spencer

Reviewing the last decade of evolution for Plan A and what is still required to continuously transform retail to a more sustainable future. 

Presenter: Jessica Palalagi, Head of Resource Management at Marks and Spencer


Why sustainable collaborations are key to driving change across the licensing arena, NGOs and retail.  The Extended Plastic Partnership for Innovation in Circularity, working closely with UK-based global educator Wastebusters, are bringing the first licensed, educational, plastic recycling solution to the UK. 

Presenter: Katy Newnham, Founder of Wastebusters

Making It Pay

Focusing on the importance of sustainable insights in the retail sector, trends and unlocking sustainable finance   

Presenter: Richard Lim – Chief Executive Officer of Retail Economics

Tesco Present Sustainable Materials and the Supply Chain

Tesco present their F&F journey so far with sustainable materials, reduction of packaging and outline their future ambitions.  

Presenter: Joe Little, Head of Technical, Fabric, Colour, Sustainability and Technology at F&F, Tesco

Marketing and Communications

How to communicate effectively through a sustainable lens and the most effective ways of communicating with the next generation of consumers. 

Presenter: Ben Poate, VP Sustainability and Innovation, The Marketing Store

ASDA/Walmart – George for Good

How major grocer, Asda is driving sustainable change across its business.

Presenter: Jade Snart – Senior Sustainability Manager, George at Asda

Retailer Panel With Q&A

Richard Lim, Chief Executive Officer at Retail Economics

Jessica Palagi, Head of Resource Management at Marks and Spencer

Joe Little, Head of Technical Technology F&F at Tesco

Jade Snart, Senior Sustainability Manager at George at Asda

Conference Closing Statement

Helena Mansell-Stopher, SILC Conference Director and Founder of Products of Change brings the digital conference to a close.


The speaker line-up for the Sustainability in Licensing Conference 2020 included true leaders from the retail world, pioneering licensees, trailblazing manufacturers and inspiring opinion formers from both within and outside the industry, each playing a part in the  journey to become more sustainable.

The 2021 event is ongoing curation right now and further details will be released in early 2021.

The speakers will each share experiences, facts and ideas which will collectively serve to future proof your business and the industry of which we are all a part, enabling sustainable strategies to be developed that take into consideration how a given organisation can operate commercially as well as ecologically.

David Noble
David Noble

PR and Communications Director, Bluewater.

Jonathan Watson
Jonathan Watson

Chief Product Officer, The Insights People.

Sine Klitgaard Møller
Sine Klitgaard Møller

Licensing Sustainability transformation lead, LEGO®.



VP Sustainability and Innovation, The Marketing Store.


Senior Sustainability Manager, George at Asda.


Co-founder, Ecologi.


BA product design and course leader, Central Saint Martins.


Co-Founder, Teemil / Rapanui.


Network Development Lead, Ellen MacArthur Foundation.


Chief Executive Officer, Retail Economics.


Founder and CEO, Wastebuster CIC.


Head of Resource Management, Marks and Spencer.


Chief Marketing Officer, Breakdown Plastic.


Assistant Director – Sustainability, The R&A.



SILC 2021 will be a dual-cast event. What this means, in real terms, is that you can join the physical event at the British Library in London, or you can watch from home/office as a digital attendee. Both options offer fantastic value for money, whether you join the live event and the networking that brings, or use the digital event to absorb the great content from a distance. If you have any questions about which option is right for you, get in contact with one of the team who will be happy to have a chat with you.

If you are ready to book tickets, you can do this below. Please ensure you select the right option – LIVE or DIGITAL. This is a secure payment system and you will be emailed a full receipt as soon as you book.

Tickets remain fully refundable/deferrable in the event that the live event may not proceed due to restrictions, so you may book with confidence.


The Sustainability in Licensing Conference has been received widespread support from the industry with leading businesses and brands keen to pledge their commitment, sharing in the belief that together real progress can be made in the sector on this vital issue.




Behind the scenes of The Sustainability in Licensing Conference is a close-knit team of people with complimentary skills and personalities, but who all share in the vision of ensuring this significant conference really hits the mark.

Owned by Products of Change Media LTD – which is a joint venture between Max Media Ventures and Products of Change, the Sustainability in Licensing Conference benefits hugely from the partnership formed with Helena Mansell-Stopher.

Meet the team…



Director of SILC 2021

With a 20 year career in the licensing industry across media and lifestyle brands and a wealth of knowledge across all categories and retail. With a course in Business Sustainability Management under her belt, from the University of Cambridge Helena will continue to work with brand owners, retailers and category experts to drive change within the licensing arena.

+44 (0)7973 849389

Email Helena

Jakki Brown


Director of SILC 2020

As a co-founder of Max Publishing (which this year celebrates its 30th anniversary), Jakki has been at the forefront of driving the editorial side of the business as well as being heavily involved in the creation and evolution of the company’s well established and respected B2B awards programmes across both licensing and consumer products sectors.

+44 (0)207 700 6740

Email Jakki






Ian Hyder


Director of SILC 2020

Having made licensing the focus of his attention for the last 15 years at Max Publishing, of which he is Joint MD, Ian has very much been part of the industry’s evolution. Leading on the commercial front he has brought to life the Licensing Source Book, the Licensing Awards, the Brand & Lifestyle Licensing Awards (B&LLAs) and digitally

+44 (0)7525 634306

Email Ian

Rob Willis


Director of SILC 2020

As a director and co-owner of Max Publishing, which includes The Licensing Source Book,, The Licensing Awards and the B&LLAs, Rob’s network spans widely across licensing and consumer products. This 20-year address book will be extensively utilised to ensure that SILC 2021 is a key discussion point in the sector. 

+44 (0)207 7006740

Email Rob

Clare Hollick


Bookings and Event Organiser of SILC 2000

Createvents is an established event management company, specialising in the organisation and delivery of corporate events, conferences and award ceremonies.

Contact Clare for any or all ‘on the day’ questions such as dietary, accessibility, or anything else to ensure you are perfectly taken care of – it is Clare’s speciality.

+44 (0)118 3340085

Email Clare


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